The market research also confirmed that the consumer desires a cafe/coffee house. Again, the most convincing evidence is that the consumer does not have one available in town. But beyond this, we find that the age demographic of the population are an ideal audience for marketing a cafe to. For example, a large portion of the population are under the age of 20. Some of this age group is starting college and desires a quiet, inviting environment where they can be productive in their studies. Also, a large segment of the population are senior citizens who like to meet up with their friends to discuss their lives over a nice cup of coffee. Finally, the survey confirmed that consumers desire a closer cafe in town where they could buy coffee style drinks and teas.
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Finally, market research confirmed that the population demanded a larger assortment of donuts than those supplied through their local grocery stores. This fact was confirmed through the survey as many participants expressed dissatisfaction with the quality of donuts supplied to the town. Likewise, the nearest donut shop that is available to consumers is several towns away. These facts combined demonstrate that a donut shop may be a profitable business to pursue.
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